METROCENTRE ANNOUNCES PARTNERSHIP WITH U.S. CELLULAR

Collaboration includes sponsorship of press box and IceHogs Fan Center, in addition to previous exclusive wireless provider relationship

Rockford, Ill. – The Rockford MetroCentre proudly announced U.S. Cellular as the sponsor of the press box suite at a news conference at the MetroCentre today. The press box suite is a private suite on the east side of the third floor of the facility. During sporting events at the MetroCentre, half of the press box is used for media and scouts while the other half is used to seat approximately 30 spectators. During non-sporting events, the entire press box is used for seating up to 60 spectators.

U.S. Cellular is the current exclusive wireless provider for the MetroCentre. As part of U.S. Cellular’s long-term partnership with the MetroCentre, the IceHogs Fan Center will be re-named the U.S. Cellular Fan Zone. The fan zone is located in the main concourse during IceHogs games, and serves as the main information hub for the team, as well as a destination to pick up prizes and enter contests. During the off-season, the IceHogs take the fan display around the region to various fairs, shows and festivals. U.S. Cellular representatives will have the opportunity to join IceHogs staff during those community events as well.

Other elements of the partnership between the MetroCentre and U.S. Cellular include:

- Text promotion on the video board during events

- Helmet sticker sponsor for the IceHogs

- Presenting sponsor for a celebrity appearance at an IceHogs game

- Presenting sponsor of a premium giveaway item at an IceHogs game

“We are honored to be working with such a well-known, trusted business in the community,” said Doug Mark, MetroCentre VP of Corporate Sales. “This partnership with U.S. Cellular allows the MetroCentre to bring additional revenue streams into the arena while offering excellent exposure for businesses, and an even better experience for MetroCentre patrons.”

"We are in the business of bringing people together and that's what the MetroCentre is all about," said Cheryl Church, director of sales for U.S. Cellular in Central and Western Illinois. "Whether it's for an IceHogs hockey game or a family concert, U.S. Cellular will be there supporting the thousands of fans who visit the MetroCentre."

For more information on the MetroCentre, visit www.metrocentre.com.