Every Friday home game is a $3 Beer Friday, presented by Bud Light, featuring 16 oz. cans of Bud Light, Budweiser, Busch Light, or Michelob Ultra available for just $3 at numerous concession areas through the end of the second intermission. Not a beer drinker? You can get a 20 oz. soft drink for just $3 every Friday as well!
X Marks the Spot & Jersey Auction Fridays
$3 Beer Fridays are also supported by media partner 104.9 The X. Be sure to stop by The X table at every Friday home game for a chance to win some cool prizes. Back by popular demand, at Friday home games you will once again have a chance to bid on two unique jerseys* you will not find anywhere else thanks to our friends at DASH and 104.9 The X. Visit The X table on the concourse to see which jerseys are up for auction on Friday nights. You can bid on these jerseys every Friday on DASH or from the IceHogs app.
* - jerseys are not game worn but are signed by the player and have been designed specifically for this promotion
2026-27 $3 Beer Fridays
Fri, Oct 16
Iowa Wild
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
- 90’s Night
Fri, Oct 30
Manitoba Moose
- Pink in the Rink Night
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
Fri, Nov 13
Milwaukee Admirals
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
- 2000’s Night
Fri, Nov 27
Texas Stars
- Artist Hat Series Giveaway #1 (first 3,000 fans) presented by BMO
- Teddy Bear Toss with media partners 97ZOK & Q98.5
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
Fri, Dec 4
Manitoba Moose
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
Fri, Jan 22
Milwaukee Admirals
- Screw City Winter Beanie Giveaway (first 2,500 fans 21+) presented by Bud Light
- Screw City “White Out” Night presented by Hennig with media partners 95.3 The Bull & The X
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
Fri, Feb 5
Toronto Marlies
- Margaritaville Night
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
Fri, Feb 12
Bakersfield Condors
- Pride Night
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
Fri, Feb 26
Wilkes-Barre/Scranton Penguins
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks
- Country Night with media partner Q98.5
- Agriculture Appreciation Night
Fri, Mar 12
Grand Rapids Griffins
- $3 Beer presented by Bud Light with media partner The X + $3 Soft Drinks