During the 2021 season, the Rockford IceHogs partnered with Meijer for the Meijer First Goal Frenzy supporting Rock House Kids.
IceHogs scored the first goal of each game, Meijer donated $50 to Rock
House Kids, a 501(c)(3) foundation helping feed Rockford’s inner-city
youth in a safe nurturing environment. The IceHogs scored the game's opening goal 14 times last season (7-6-1-0), generating $700.
Fans also joined the fun by guessing who scores the first IceHogs goal of the game on the team’s mobile app for a chance to win a $25 gift card to Meijer.