Beginning in 2010, the Rockford IceHogs have hosted an Annual Bowl-a-Thon.
The event takes place at Cherry Bowl in Rockford and benefits local charities. Beneficiaries in the past have been the Sydney Ives Foundation, Huntington's Disease Society of America, and Brovember. Fans have an opportunity to bowl with an IceHogs player, coach or staff member at the event while getting autographs and pictures with their favorite IceHogs players and staff. Each Bowl-a-Thon features raffle prizes, including a premium raffle, and a 50-50 drawing.