Comcast SportsNet Sets New All-Time Blackhawks Ratings Record For Game 3 Coverage

By:
05/06/2010 8:35 AM - From chicagoblackhawks.com: (link)

Comcast SportsNet, the television home for the most comprehensive Chicago Blackhawks Stanley Cup Playoffs coverage in HD, delivered its highest Blackhawks rating ever last evening (May 5) -- a 10.14 household rating for its live coverage of the Blackhawks Game 3 second round victory over the Vancouver Canucks.

For last night’s thrilling Round 2, Game 3 playoff win by the Blackhawks, Comcast SportsNet attracted approx. 355,001 households for the entire game and scored a 12.45 peak rating during the 10:00 PM quarter-hour (approx. 435,875 households). The 10.14 single game ratings record on Comcast SportsNet shatters the previous all-time record set last week on April 26 for the Blackhawks first round, Game 5 clinching win at Nashville (9.24). In addition, Comcast SportsNet also posted new all-time household ratings records last night for Chevy Blackhawks Pre-Game Live (2.18) and Smirnoff Vodka Blackhawks Post Game Live (4.48).

Comcast SportsNet was also the #1-highest rated television network in the Chicago market last night for households and every key male & adult demographic for the entire length of the game (8:30-11:15 PM). In addition, for the vital advertising demo of Adults 25-54, Comcast SportsNet was the #1-highest rated network in the Chicago market from 5:30 PM - 12:30 AM (seven-straight hours), which included the network’s airing of Chicago Tribune Live presented by Harris Bank, GMC SportsNite, the first hour of the White Sox vs. Kansas City game telecast, Chevy Blackhawks Pre-Game Live, the Blackhawks at Vancouver game telecast, Smirnoff Vodka Blackhawks Post Game Live and SportsNite.

For its live coverage of seven Stanley Cup Playoffs telecasts thus far (five first round, two second round), Comcast SportsNet has garnered over 1.72 MILLION Chicago TV households (1,715,140) tuning in for the network’s Blackhawks Playoffs game coverage. The current 1.72 million total for seven games already surpasses Comcast SportsNet’s total number of households who watched ten total Blackhawks playoff telecasts one year ago (1.69 million). Plus – Comcast SportsNet has attracted close to ONE MILLION additional households (989,383) tuning in to Chevy Blackhawks Pre-Game Live and Smirnoff Vodka Blackhawks Post Game Live throughout the playoffs.

In comparison to Comcast SportsNet’s airing of Games 2 & 3 of the second round series vs. Vancouver “last” playoff season, HH ratings for Games 2 & 3 this year are up 147% (9.44 vs. 3.82) and Adults 25-54 ratings have increased 139% (7.47 vs. 3.13). Source for all ratings information is provided by Nielsen Media Research.

Comcast SportsNet will provide a live, expanded edition of Smirnoff Vodka Blackhawks Post Game Live on Friday night, May 7 (approx. 11:00 PM) immediately following the Blackhawks at Vancouver Western Conference semifinals Game 4 telecast airing on VERSUS (8:30 PM face-off). Comcast SportsNet’s next Blackhawks playoff telecast airs Sunday night, May 9 (Blackhawks vs. Vancouver, Game 5 live from the United Center) beginning with Chevy Blackhawks Pre-Game Live at 6:30 PM (face-off at 7:00 PM). The game will be immediately followed by an expanded edition of Smirnoff Vodka Blackhawks Post Game Live.



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