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02/14/2012 1:00 PM

Article By: Mike Peck

Rockford, Ill. - It’s “Viva Rock Vegas” for this year’s edition of the 13th Annual Rockford IceHogs Jersey Auction! The 2012 Jersey Auction theme was announced at a press conference on Tuesday at Lou Bachrodt Auto Mall in Rockford.

    The IceHogs will don the special jerseys feturing “Gambler Hammy” on Sunday, March 11 when they take on the Milwaukee Admirals at 5:05 p.m. at the BMO Harris Bank Center. The concept and design of the logo and jersey were created by Mike Bunjan of Bunj Creative.

    Immediately following the game on March 11, the team will hold a live auction on the ice where fans can bid on each player’s jersey. All proceeds from the jersey auction go to the IceHogs Charitable Foundation. Some of the jersey auction beneficiaries include the Muscular Dystrophy Association, Boy Scouts and Girls Scouts of America, Big Brothers and Big Sisters of Rockford and Jr. IceHogs.

    Last season, the generous IceHogs fans raised $34,156 at the Annual Jersey Auction and now have totaled $613,579 in 12 auctions since the team was founded in 1999, with all the proceeds staying in the Rockford community. In 2010-11, the IceHogs and IceHogs Charitable Foundation raised $111,250 for local and national non-profit causes and organizations.

    To go along with the live jersey auction, the night will also feature several silent auction items and a raffle for a customize-your-own “Viva Rock Vegas” jersey.

     The first 1,500 fans to the game on March 11 will receive a set of IceHogs Poker Cards featuring players from the 2011-12 IceHogs team courtesy of Lou Bachrodt Auto Mall.

    For tickets to the game call (815) 968-5222, visit or stop by the BMO Harris Bank Center Box Office.

    The following are some facts and figures about the history of the jersey auction:

    Last Season's Total:                       $34,156
    2010-11 Highest Jersey:                $2,800 (Kyle Hagel)
    2010-11 Average Jersey Bid:        $1,117
    Largest Auction Total All-Time:    $73,195 (2007-08)
    Highest Jersey Bid All-Time:        $16,000 (J.F. Rivard, 2000-01)
    12 Year Total:                                  $613,579
    12 Year Average:                            $51,147
    Themes for the jersey auctions:     
                        2011-12  Viva Rock Vegas (Gambler Hammy)
                        2010-11 Serve and Protect Hammy
                        2009-10 Drum & Bugle Hammy
                        2008-09 The Dark Hammy
                        2007-08 Captain Hammy Hook
                        2006-07 Hammysaurus Rex
                        2005-06 Lt. Hammy
                        2004-05 Rockin' The 80's  (Mullet Hammy)
                        2003-04 It's A Bird, It's A Plane, It's Super Hammy  (Super Hammy)
                        2002-03 I Want You To Want This Jersey (Rick Neilson Hammy) 
                        2001-02 Uncle Hammy Wants You For MDA (Uncle Hammy)
                        2000-01 Hunka Hunka Hammy (Elvis Hammy)
                        1999-00 Go Green For MDA  (St. Patrick's Day Hammy)
    IceHogs Record on Auction Night:     8-4-0
    First Auction:                Wednesday, March 15, 2000 vs. Muskegon Fury

Next Home Game: Wednesday, Feb. 15 vs. Peoria Rivermen. Midwest Division rival Peoria comes to town for another Illinois Lottery Cup tilt at 7:05 p.m. The mathcup is the 10th of 12 between Rockford and Peoria, who have not played each other since Dec. 31. Fans can take advantage of another Taco Bell Dollar Day by purchasing beers, hot dogs, soft drinks and companion tickets for one dollar each. The first 1,500 fans to the game will also receive an Illinois Lottery scratch off ticket.