08/31/2009 1:44 PM - From chicagoblackhawks.com: (link)
CHICAGO – The Chicago White Sox will host “Chicago Blackhawks Night” at U.S. Cellular Field on Friday, September 4 (vs. Boston), as part of the club’s ongoing partnership with the Chicago Blackhawks of the National Hockey League (NHL).
This season marks the second year of the historic partnership between the two celebrated Chicago sports organizations, which leverages the two clubs’ marketing and promotions to bring together mutual fans.
Blackhawks Night will feature a special pregame party and on-field parade for Blackhawks season ticket-holders, along with in-game programming based around the hockey club, its history and players. A member of the Blackhawks will throw the game’s ceremonial first pitch and the night will conclude with a special fireworks show.
“The Blackhawks are excited to participate in this innovative partnership for the second consecutive season,” said Blackhawks senior vice president of business operations Jay Blunk. “We are proud to have such a unique relationship with the White Sox as we continue to market our Brand in different ways 12 months a year. We are thrilled to have our fans play a big role in the event as well.”
Almost 1,000 Blackhawks season ticket holders have purchased tickets to the game through a cross-promotion collaborated by both teams’ sales and marketing departments.
“This is a special night for both the White Sox and Blackhawks,” said Brooks Boyer, White Sox vice president and chief marketing officer. “Both organizations hold distinct places in the hearts and minds of Chicago sports fans. Together, through our partnership, we have been able to bring together the passion that both Sox and Hawks fans demonstrate for both our teams and make the baseball and hockey experience that much better for fans.”