09/08/2008 1:39 PM - From chicagoblackhawks.com: (link)
The Chicago White Sox will host “Chicago Blackhawks Night,” the signature event in the landmark partnership between the baseball club and the Blackhawks of the National Hockey League, when they take on the Toronto Blue Jays tomorrow evening (Tuesday, 7:11 p.m.).
The night, which will be televised on Comcast SportsNet, will feature special promotions prior to, during and after the game. Activities include: a pregame party and parade for Blackhawks season-ticket-holders, visits by Blackhawks players and legends, a special outdoor television broadcast by White Sox announcers Ken Harrelson and Darrin Jackson from the Fan Deck above center field, and a rare mid-week post-game fireworks show.“
The Blackhawks are appreciative of the unique opportunity to showcase our product to White Sox fans,” Blackhawks Senior Vice President of Business Operations Jay Blunk said. “The marriage of both Brands creates a very unique template for cross promotion and marketing which we hope to maintain for years to come. The White Sox event and relationship is one more step in making the Chicago Blackhawks brand accessible 12 months a year.
“More than 1,000 Blackhawks season ticket holders purchased tickets to the game through a unique cross-promotion collaborated by both teams’ marketing departments.
“We are excited about Blackhawks Night at the ballpark,” said Brooks Boyer, White Sox vice president and chief marketing officer. “The Hawks and Sox are a perfect match in Chicago sports. With very similar fan bases and visions, this partnership has been exceptionally successful in bringing two legendary Chicago sports brands together. I am confident that this will be another great experience for fans attending a White Sox game.”